Brooklyn Business Leaders Get Locked Up for MDA

More than 100 business and civic leaders from throughout the Downtown Brooklyn area will be “arrested” and put “behind bars” for the Muscular Dystrophy Association’s (MDA) Telethon Executive Lock-Up sponsored by Morton’s The Steakhouse on Tuesday, August 16, 2011 from 3 to 5 p.m.

Accused of having big hearts and being heavily armed with kindness, the “jailbirds” volunteer to be part of MDA’s Lock-Up in order to raise “bail” by encouraging friends, family, co-workers and business contacts to make contributions to MDA that will directly benefit families in Long Island and the Tri-borough area living with progressive muscle diseases.

Each MDA jailbird’s “bail” is set at $1,000, which will allow him/her to be released for good behavior. The event will take place at Morton’s The Steakhouse, located at 339 Adams Street Brooklyn, NY 11201.

The Brooklyn Lock-Up has been designated a Telethon Lock-Up Event. Any donation of $500-$999 will be awarded a Silver Star and any donation of $1,000 or more will be given a Gold Star. These “stars” will be featured on the live broadcast of the MDA local Labor Day Telethon broadcasted by WWOR My 9 on Sunday, September 4, 2011 from 6 p.m. to midnight.
MDA is the nonprofit healthy agency dedicated to curing muscular dystrophy, ALS and related disease by funding worldwide research. The Association also provides comprehensive health care and support services, advocacy and education.

For more information on this event, please contact Miriam Tedesco at (516) 358-1012 or mtedesco@mdausa.org or Valerie D’Angiolini at (203) 288-3500 or vdangiolini@mdausa.org.