James Lacerenza, a 24 year-old resident of Stamford, Conn., helps make a difference for children fighting neuromuscular disease with a grant from the Pepsi Refresh Project, which funds ideas that refresh and improve the community worldwide.
Lacerenza placed eighth out of fifteen in the $10,000 tier of the Pepsi competition. The grant will benefit MDA’s New York Summer Camp program, where children with neuromuscular disease can enjoy outdoor activities adapted to meet their needs.
It costs $800 for one child to attend camp. The Association covers this cost, so the family does not incur any expenses. The grant will allow 11 children to attend MDA Summer Camp for free.
The Pepsi Refresh Project selects winners based on the number of votes a given idea receives. Contestants use social media websites, Pepsi products, and other promotional tactics to gain votes. This is Lacerenza’s fourth time competing in the Pepsi Refresh Project.
“We had tremendous help from MDA friends and supporters at the International Association of Firefighters, The Arizona Diamondbacks, World Wrestling Entertainment, Kohl's, Garden Catering - the list of people is endless,” said Lacerenza.
Over the years, Lacerenza has raised $107,833 for MDA Summer Camp through various fundraisers and support from the public. His efforts have allowed approximately 130 children attend camp free of charge.
In 1999, Lacerenza began volunteering with MDA in the Hawthorne, N.Y. District Office. He is the founder of the ConnectiKids Summer Camp Fund, an organization dedicated to sending children with neuromuscular disease to MDA Summer Camp in New York.
Today, Lacerenza fundraises for the Association, volunteers annually at the local MDA Labor Day Telethon and organizes the Shamrocks Against Dystrophy campaign in his local area.
MDA is the nonprofit health agency dedicated to curing muscular dystrophy, ALS and related disease by funding worldwide research. The Association also provides comprehensive health care and support services, advocacy and education.
For more information, please contact Valerie D’Angiolini at (203) 288-3500 or vdangiolini@mdausa.org or Meredith Buono-Sauro at (914) 345-5062 or msauro@mdausa.org.
This blog covers news from the district offices in Providence, Hartford, New Haven, Maywood, Tinton Falls, Hawthorne and Western Long Island
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